Project Description:
A Moms Village is a fitness, self care, and daycare establishment found in West Peabody, Massachusetts. After joining the CK Strategies team in 2018, I was asked to update the branding to match a more “focused vision” of the growing company, and establish a brand guide to follow as their team moved to a new permanent residence in 2019. Along with adjustments to the logotype, there was an icon, a new color palette and brand typefaces, and photography taken to help establish a cohesive look during the growth phase of A Moms Village. Showing strong mothers in action, while reaffirming the new brand guidelines with strict use of a primary logo and brand colors with targeted digital ads; we were able to garner a waiting list of clients for opening day stretching into the following year. This new look, with a dedicated effort on interior design and a strong brand direction helped them achieve the Bons “Best health club 2019” award in Northshore Magazine.
Brand information
Print component:
We produce assorted materials for A Mom’s Village, but our primary items have been signage and environmental pieces, fliers and pamphlets, and seasonally we will design merchandise and apparel to sell on location.
Apparel
Digital component:
Thanks to our custom photography, along with A Mom’s Village having a variety of classes to advertise, we are capable of making diverse ads that show strong, thriving mothers. Using targeted digital ads has been life blood for the company allowing us to successfully help them register a full client list, as well as a thriving waitlist of potential customers.
Digital advertising
Photography component:
We selected a photographer to shoot the new location for A Mom’s village in the summer of 2019. I was in charge of collecting a shot list, dressing the studios and locker rooms, and directing or guiding the framing for video and client testimonies. The photography and video we walked away with allowed for images to use in advertisements, commercials, bio pieces, and website updates.
